Connect With Customers
Is the part of the ARS that focuses on direct customer interaction. Through service automation customers can be engaged through multiple channels such as:
FAQs, and more.
Analyze The Results
The role of analytical ARS systems is to analyze customer data collected through multiple sources, and present it so that business managers can make more informed decisions.
Generate More Referrals
These central benefits of ARS will be connected hypothetically to the three kinds of equity that are relationship, value and brand, and in the end to customer equity. Seven benefits were recognized to provide value drivers.
Enhanced ability to target profitable customers
Integrated assistance across channels
Enhanced sales force efficiency and effectiveness
Customized products and services
Improved customer service efficiency and effectiveness
Individualized marketing messages also called campaigns
Connect customers and all channels on a single platform.